![]() ![]() WHY: We started as a reaction to dressing in luxury sportswear. HOW: Starting with an expertise in knitwear over the past 40/ 50 years the brand has developed into mixed material details, intricate technical detailing, Italian know-how with a eclectic focused young design team. Headquarters in San Giovanni in Marignano, Emilia-Romagna, showroom is in the heart of the Milanese district quadrilatero, and the design office-led by UK Creative Director James Long-is often remote. There is an attitudeunexpected details clash to create a harmony. WHERE: Founded in 1974 by Giuliana Marchini Gerani and husband Silvano Gerani. Iceberg is day to night, mountain to rave. A respect of the history of the brand with a dive into a pool of newness. ![]() There is an attitude-unexpected details clash to create a harmony. The brand reached the success above all during the 80s, becoming a. Iceberg is day to night, mountain to rave. Iceberg is an Italian fashion brand founded in 1974 by Silvano Gerani and Giuliana Marchini. WHAT: Alternative to the conventions of formal codes of dressing. Hot off the buzz from its AW22 collection, but cold as an iceberg, the Italian luxury sportswear label of the same name gets straight to the facts, with a run-down of its DNA. ![]()
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